Competitively Contingent Rewards and Intrinsic Motivation: Can Losers Remain Motivated?1

We explored the effects on intrinsic motivation and ego-involved persistence of winning versus losing a competitively contingent reward and, for losers, the additional effects of receiving either positive performance feedback or performancecontingent rewards. Winners were more intrinsically motivated than losers. Losers given an explicit normative standard who received positive feedback for meeting the standard were more intrinsically motivated than losers who did not receive the additional standard and feedback. Losers who received a performance-contingent reward for reaching the same explicit standard displayed less intrinsic motivation behaviorally assessed than did losers who got positive feedback, but the two groups did not differ on self-reported enjoyment. Effects on enjoyment were mediated by perceived competence, but effects on free-choice behavior were not. People who lost the competition showed more ego-involved persistence than people who won or did not compete.